“I Still Don’t Get It… What Does NetGain Actually Do?”

So if you haven’t already had a chance to read my NetGain-ified bio, please allow me to introduce myself. My name is Darryl Moyers and I’m the newest member of team NetGain. While Doug takes a well-deserved “work-cation,” I’ve stepped in to write a guest blog post about how I originally discovered NetGain and some of the experiences that I’ve had here over the past two months.

Let’s rewind back to beginning when I first stumbled across NetGain on one of my “tangential search engine adventures.” I had been looking for an opportunity to join a small consulting firm in Toronto that shared my passion for problem-solving and thinking outside the box. When NetGain came across my radar, I was immediately impressed by the intro statement on their website:

NetGain Partners reframes clients’ questions to reveal the profound choices available to them. We strive to change the way our clients understand their challenges and surprise them with new options for the future. Sometimes this demands more of our clients and their stakeholders.  It always demands more of us.

With the cynical understanding that some consulting firms push the client towards what’s best for the firm (not what’s best for the client), that last line about the work “always demanding more of [NetGain]” was truly refreshing. I remember thinking, “if they practice what they preach, I may actually be on to something here…”

Truthfully, though, the 'How We Operate' page was what actually sold me. NetGain certainly did not mince words in telling prospective clients what they could expect from a working relationship. If a client hoped to be told what they wanted to hear (as opposed to what they really needed to know), NetGain was clearly not going to be the right firm for them. Maybe this didn’t work for some prospects (or some consultants!), but it was a place where I knew I’d fit right in.

Fast forward two months and I’ve seen that unique, constructively-critical approach played out time and time again and always to the eventual benefit of the client. I’ve personally had the opportunity to work on some very interesting projects and contribute to many fascinating brainstorming sessions (read: lunch-table discussions) with such themes* as:

  • Fix only what’s broken: We’re often asked to provide a solution to a given problem; but what if it’s clear that the situation was misdiagnosed and the problem we’re presented with is not a problem at all (or at least not the key problem)?
  • Account for every unknown: Budgeting one or two years in advance isn’t very daunting; but what happens when the project calls for a 10-year projection and involves millions of dollars, a complicated sales forecast, varying rates of inflation and a dynamic borrowing rate?
  • Make every impression count:Every year, we hear about how much advertisers are willing to pay for a 30-second advertisement during the Superbowl; but how do you value something like a billboard on the 401 or a sign on the side of a building beside a city street?
  • Read between the lines:Rules and constraints are necessary in almost every situation; but what if the stated rules are obviously preventing the type of innovative and transparent ideas that the rules were meant to encourage?

Purposely vague and anonymous as the above examples are, I’m continually reminded – both by the projects we take on and by the passion we put into our work – that the content on NetGain’s website is not just a clever marketing ploy; it’s the standard we hold ourselves to. I’m proud to be part of the team and I’m excited for whatever new opportunities are just over the horizon.

Bonus experience*
Every single 
blog topic on the site: Before they make their way to the way to the blog, each of the ideas Doug writes about are thoroughly discussed, disseminated, deconstructed, debated, and then (after topping up our caffeine supply) discussed again. As such, there are still a few posts sitting in the “drafts” folder that are probably one or two afternoon espresso breaks away from making the cut. Feel free to buy us coffee and try to sway our opinion.


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