Category Archives: Strategy

9. It’s hard for clients to declare a desire with the same certainty with which their commercial counterparts declare their corporate intentions.

For those who struggle in scarcity, a clear admission of ambition or desire feels like a failure.  The gap between the lofty future and the meagre present can seem soul-destroying.  Yet NetGain frequently presses and finds the lofty goal is actually not that precious or even necessary to the client’s real goal, nor that the…
Read more

Affordable housing is never a bad idea. Or is it?

You know what’s wrong with good ideas?  They demand that we shed our preconceptions and act on a new premise.  You cannot with sincerity say, “what a great idea!” without next thinking, “we really ought to try that”.  Because of that compulsion to act, the best ideas often remain undeclared, are politely ignored, or are…
Read more

How Canada’s drinking problem can help the cannabis industry

For some reason, the universe seems to be provoking me.  I had laid to rest the topic of disruption as a component of strategy development.  In particular, my argument was that profound cultural change happens at its own pace, and cannabis industry efforts to accelerate consumer acceptance of pot, as a recreational alternative to alcohol,…
Read more

action bias: ailment or prescription?

Lately, and by lately, I mean over the past year or so, my recommendations to clients have often been more urgent than they would have liked.  Also, in my long-term projects, interactions with large corporations, including bureaucratic government agencies, have obliged me to hurry others to reach foregone conclusions, to complete the logic of obvious…
Read more