Tag Archives: Change Maker

9. It’s hard for clients to declare a desire with the same certainty with which their commercial counterparts declare their corporate intentions.

For those who struggle in scarcity, a clear admission of ambition or desire feels like a failure.  The gap between the lofty future and the meagre present can seem soul-destroying.  Yet NetGain frequently presses and finds the lofty goal is actually not that precious or even necessary to the client’s real goal, nor that the…
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End of the beginning, 2018

Past practice was to review a year of blogging and report on what had caught the attention of our readers.  It was occasionally surprising to learn how little my obsessions coincided with the casual interests of human and mechanical web browsers.  As everywhere, the analytics offered more support than illumination (like a lamp post to…
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