Tag Archives: Client work

9. It’s hard for clients to declare a desire with the same certainty with which their commercial counterparts declare their corporate intentions.

For those who struggle in scarcity, a clear admission of ambition or desire feels like a failure.  The gap between the lofty future and the meagre present can seem soul-destroying.  Yet NetGain frequently presses and finds the lofty goal is actually not that precious or even necessary to the client’s real goal, nor that the…
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