Tag Archives: LCBO

How Canada’s drinking problem can help the cannabis industry

For some reason, the universe seems to be provoking me.  I had laid to rest the topic of disruption as a component of strategy development.  In particular, my argument was that profound cultural change happens at its own pace, and cannabis industry efforts to accelerate consumer acceptance of pot, as a recreational alternative to alcohol,…
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disruption: cannabis and alcohol

Back to The Walrus Talks on disruption, I was listening to Mark Zekulin, the president of a big cannabis company, explaining the challenge of disrupting the cultural and political attachment we have to alcohol.  Good luck to him. As Zekulin explained, cannabis is a recreational drug that compares favourably with alcohol on a range of criteria…
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